LA FIESTA DEL CHIVO de MARIO VARGAS LLOSA

Ficha técnica

• LA FIESTA DEL CHIVO
• MARIO VARGAS LLOSA
• Número de páginas: 528
• Idioma: CASTELLANO
• Formatos: Pdf, ePub, MOBI, FB2
• ISBN: 9788490625637
• Editorial: DEBOLSILLO
• Año de edición: 2015

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Overview

Un libro para no perder las raíces. Una novela que ya es historia. ¿Por qué regresa Urania Cabral a la isla que juró no volver a pisar? ¿Por qué sigue vacía y llena de miedo desde los catorce años? ¿Por qué no ha tenido un solo amor?

En La Fiesta del Chivo (2000) asistimos a un doble retorno. Mientras Urania visita a su padre en Santo Domingo, volvemos a 1961, cuando la capital dominicana aún se llamaba Ciudad Trujillo. Allí un hombre que no suda tiraniza a tres millones de personas sin saber que se gesta una maquiavélica transición a la democracia.

Vargas Llosa, un clásico contemporáneo, relata el fin de una era dando voz, entre otros personajes históricos, al impecable e implacable general Trujillo, apodado el Chivo, y al sosegado y hábil doctor Balaguer (sempiterno presidente de la República Dominicana).

Con un ritmo y una precisión difícilmente superables, este peruano universal muestra que la política puede consistir en abrirse camino entre cadáveres, y que un ser inocente puede convertirse en un regalo truculento.

Mejor novela española del siglo XXI según los expertos consultados por el diario ABC.

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EL FUTURO DE LA ENERGIA EN 100 PREGUNTAS de PEDRO FRESCO

Ficha técnica

• EL FUTURO DE LA ENERGIA EN 100 PREGUNTAS
• PEDRO FRESCO
• Número de páginas: 352
• Idioma: CASTELLANO
• Formatos: Pdf, ePub, MOBI, FB2
• ISBN: 9788499679709
• Editorial: NOWTILUS
• Año de edición: 2018

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Overview

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Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love. Anthony Kennada, Brian Halligan

Category-Creation-How-to-Build-a.pdf
ISBN: 9781119611561 | 240 pages | 6 Mb

• Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
• Anthony Kennada, Brian Halligan
• Page: 240
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781119611561
• Publisher: Wiley

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Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for…" There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

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Eventbrite's Playbook for Building Amazing Customer Service from Scratch ( Product name) is a (product category) Start with something like “Android users” or “people without cars,” and then try to get more specific, messaging, website copy, branding, and even product features can all spring from your positioning. Category Creation - Anthony Kennada - böcker (9781119611561
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Advertising Creative: Strategy, Copy, and Design. Thomas (Tom) B. Altstiel, Jean M. Grow

Advertising-Creative-Strategy.pdf
ISBN: 9781506315386 | 488 pages | 13 Mb

• Advertising Creative: Strategy, Copy, and Design
• Thomas (Tom) B. Altstiel, Jean M. Grow
• Page: 488
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781506315386
• Publisher: SAGE Publications

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Overview

Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

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Scotty: A Hockey Life Like No Other by Ken Dryden

• Scotty: A Hockey Life Like No Other
• Ken Dryden
• Page: 400
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780771027505
• Publisher: McClelland & Stewart

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